AI and ML is the core of Amplifi's offering. We use state-of-the-art ML techniques with proprietary datasets to provide drafters with intelligibility risk scores and then a clear guide route to simplifying their documents. We have uniquely trained our models on a vast quantity of legal and regulated texts.
Our in-house models provide targeted suggestions to drafters, showing them exactly what changes need to be made to improve the intelligibility of their documents, including for different cohorts of readers. We also have created proprietary models with multiple Generative AI (LLM) solutions, allowing us to provide single-click simplifications that align with our own intelligibility metrics. Providing objective intelligibility scoring and in-document collaboration and review tools provides effective content governance and re-engineers existing content workflows to ensure outputs are compliant.
Our reporting, from a single document through to large bodies of communications, identify customer understanding risk. This helps drafters and management focus on the documents most in need of tailoring, and provides trusted compliance and risk data to the senior management audit committee, the Board and external stakeholders.
Key Features
Bulk intelligibility assessment: Quickly assess thousands of communications to understand how intelligible they are.
AI-powered simplification: Utilizes advanced algorithms to break down complex legal language into easily understandable terms, improving consumer comprehension.
Intelligent audit trail: Provides detailed tracking of document edits, version history and intelligibility scoring to help firms benchmark their content and demonstrate compliance with regulatory requirements.
Cross-sector applicability: Serves multiple industries by standardising legal communications, enhancing clarity across various regulatory frameworks.
Customisable communication profiles: Adapts content based on consumer capabilities, ensuring that messages resonate effectively with diverse audiences.
Content Governance: Objective benchmarking, detailed metrics and review tools enable strong content governance.
Objective risk reporting: Assessing consumer understanding and compliance risk across clients’ entire comms suite and product journeys.
Product Overview
The Amplifi platform is made up of three main components.
1. Intelligibility assessment tools
Quickly upload and assess thousands of consumer communications for intelligibility. The Amplifi Intelligibility Score is our proprietary score that combines a wide range of intelligibility metrics. The score takes into consideration what words actually mean and considers how difficult those concepts are to understand. This creates a true assessment of a document’s intelligibility risk.
Key features:
Instantly assess intelligibility for large volumes of documents.
Detailed breakdown of what is causing complexity within groups of documents.
Automatically flag groups of documents that pose the highest intelligibility risk.
2. Guided simplification tools
Our suite of document editing tools allow you to improve intelligibility by visualising areas of complex language, then simplify it by using our guided and targeted suggestions.
Key features:
Complexity Analysis
Guided suggestions highlight the complex paragraphs and sentences within a document, focusing the user on areas of the document that need attention.
The in-editor metrics panel flags key issues within a document and provides an objective assessment of what is creating complexity.
Targeted Suggestions
Guided suggestions explain why the sentence is complex and what needs to be done to simplify it.
Use the Amplifi generative rephrase tool to automatically re-write complex sentences and paragraphs.
Integrate with third party apps
Integrate with Figma. All of the Amplifi simplification tools can be used within Figma via plugin.
Content in Figma is automatically scored and sent back to the Amplifi platform for reporting.
3. Reporting & risk management tools
Mitigate against intelligibility risk through our multi-layered analytics, complexity analysis and reporting capabilities. All edits to communications are tracked throughout the drafting process and the data is used to show intelligibility improvement over time.
Key Features:
Internal MI reports
Intelligibility reporting: Track and audit intelligibility improvement over time across multiple document types. The intelligibility reporting is provided at a document level, and can be aggregated across groups of documents.
Productivity reporting: Track edits and time spent by the team editing across the organisation.
Report generation: Generate reports on a weekly, monthly, quarterly and annual basis.
Export reports to PDF.
Risk management reporting
Flag high-risk documents and document categories and track improvements made over time.
Identity if the high risk areas are being addressed.
Compliance and regulatory reporting; map improvements to Consumer Duty Requirements.